One of the most fascinating aspects of sales and marketing is how a single campaign will yield vastly different results depending on the background of the individual who receives it. While the product itself is likely to go unchanged, how itโs presented and the language used may look and sound drastically different. Careful research will need to be invested into [...]
International marketing has existed for over a thousand years, but itโs only been for the last 100 or so that humans have studied it as a distinct field. Understanding the nuances of how different cultures respond to a businessโs appeal to consumers is beneficial for all individuals who are looking for the most effective strategies in marketing, as well [...]
At its very core, marketing is nearly synonymous with persuasion. When individuals, businesses, or organizations market a product, service, or idea, their primary goal is to address peopleโs hesitations and influence their thinkingโideally leading to a sale or some other form of support. Businesses that want to increase the effectiveness of their marketing strategies will need to understand the fundamentals [...]
Sales and marketing predates recorded history by hundreds (if not thousands) of years. But perhaps even more fascinating is the close relationship between marketing and language, which has seemed to develop side by side since the beginning of time. Since the earliest forms of production and barter systems, the methods humans have employed to pitch, promote, and persuade reflect [...]
