Language is one of our world’s most powerful tools, and throughout history, governments and large organizations have used different forms of language planning as a way to control that power. In a broad sense, language planning is an organized effort by a major entity to change a society’s language. These efforts can be, and usually are, done for the [...]
As students, many of us took part in some type of foreign language instruction at school, and depending on your age and country, this could have ranged from incomprehensible teacher lectures to singing songs, to intense grammar drilling. In the world of education, second language acquisition philosophies and practices change at a rapid clip, and the new breakthrough methodology [...]
From the moment we learn to control our mouths, lungs, and vocal cords as infants, we yearn to speak. As babies, we babble and attempt to copy words, and with no formal instruction at all, we can typically grasp the basics of speaking in under a year and begin to communicate. Neurolinguists have shown that our brain’s superior temporal [...]
One of modern civilization’s most commonly used tools sits just beneath our fingertips, as our keyboards provide us with an arsenal of approximately 80 numbers, letters, and commands, all ready to do our bidding. For those of us who utilize the Roman alphabet (approximately 70% of all major languages), we press these keys in various combinations and assemble the [...]
Learning a foreign language has well-known social and even cognitive benefits, but people often underestimate the professional value of multilingualism. For starters, bilingualism equates to an average of 10-15% higher pay in the US job market. Specialized careers pay even more, but require a high level of language proficiency and possibly a foreign language degree for entry. Types of [...]
The company of your dreams emails you to set up an online interview. It’s going to be held in a foreign language, but that’s okay. You've spent your entire life studying, getting job experience, and preparing for this moment that will give you financial freedom, a new career trajectory, and an adventure in a new land. And now you’re [...]
“What’s in a name?” Shakespeare’s Juliet famously asked, and the answer depends on what culture you are talking about and what language you are speaking. Our names are uniquely personal and individual identifiers, yet they often represent the lives, aspirations and beliefs of an incredibly large group of people. In some cultures, names are steeped in tradition and passed [...]
Picture this scenario: A young German executive from a semiconductor manufacturer is sent to pitch a proposal to a high-level business partner in Japan. The German executive knows his company’s products are superior, and he spends days preparing different documents, case studies, graphs, etc. as evidence. At the meeting he gives these mountains of handouts to the Japanese businessman, [...]
English is the official language of 55+ countries around the globe, but if you ask a random person to name the first one off the top of their head, there is a good chance they’d give you the wrong answer. England? No. The US? Australia? No and no. English is of course widely spoken in those countries and is [...]
People make it seem like it’s easy to learn English these days – watch some Marvel movies on Netflix, play around on the Duolingo app, and boom! You’re ready to hit New York City. Except, it never really works like that. The English acquisition process is a long and difficult one, and for learners in Spain and Latin America? [...]
