One of the most fascinating aspects of sales and marketing is how a single campaign will yield vastly different results depending on the background of the individual who receives it. While the product itself is likely to go unchanged, how itโs presented and the language used may look and sound drastically different. Careful research will need to be invested [...]
Women face the brunt of these judgments about language, and they occur primarily due to two linguistic patterns: uptalk and vocal fry. Although both strategies are used by men and women, cultural conditioning has increasingly framed them as signs that women are less serious, less knowledgeable, and more prone to errorโsimply because of the natural ways they speak. Are You [...]
Sales and marketing predates recorded history by hundreds (if not thousands) of years. But perhaps even more fascinating is the close relationship between marketing and language, which has seemed to develop side by side since the beginning of time. Since the earliest forms of production and barter systems, the methods humans have employed to pitch, promote, and persuade reflect [...]
How Illiteracy Shaped Seafaring Language Anyone who has enjoyed literature and films portraying life at sea may have quickly noticed that the ship environment is alive with unfamiliar jargon. Words such as โbosunโ and โstaysโlโ might fill the air, but upon looking in a dictionary, no such words seem to exist! The reason for many of the warped pronunciations [...]
Controlled Natural Languages Seaspeak was created in 1985 to standardize how sailors and others on naval vessels communicated with each other. When a ship from an English-speaking location such as the United States would like to ask for assistance from a passing ship from, for instance, Brazil, the language barrier can quickly become a problem. Seaspeak allows these ships [...]
When people think of sailing today, they often think of iconic franchises such as the Pirates of the Caribbean films. Jack Sparrow's irreverent and smarmy portrayal contributes to the image of sailors as little more than uneducated laborers, but their language belies something more: a specificity that can only come from carefully crafted jargon that keeps a ship functioning [...]
In-Groups and Out-Groups When people think of the pronouns us, them, and you, they tend to think of basic conversations: did you go to the store? Do you want to come with us? While itโs true that many uses of these words crop up in everyday conversation, they hold more power than you might think. Studies repeatedly show that [...]
Understanding the Babble Hypothesis While the concept of the babble hypothesis has been around for decades, it was not until the late 2010s and early 2020s that the concept truly gained traction for further study. The babble hypothesis posits that when a group is missing a leader, the person who speaks the most is also the most likely to [...]
Writing systems, or scripts, are tools that humans developed to document and transmit ideas that came to us using language. As it turns out, the scripts that weโve developed are quite versatile and can be used to transcribe a variety of languages. Consider, conveniently, the example of this article that youโre reading. Itโs written in the Latin script, which [...]
In the first part of this series, we looked at how wills originated as a social practice and legal provision. Weโll move on to something a little more lighthearted in this, the second installment in this series. Although wills are usually a somber matter, there are some that stand out for the way theyโre structured and the unique items [...]
