International marketing has existed for over a thousand years, but it’s only been for the last 100 or so that humans have studied it as a distinct field. Understanding the nuances of how different cultures respond to a business’s appeal to consumers is beneficial for all individuals who are looking for the most effective strategies in marketing, as well [...]
How Illiteracy Shaped Seafaring Language Anyone who has enjoyed literature and films portraying life at sea may have quickly noticed that the ship environment is alive with unfamiliar jargon. Words such as “bosun” and “stays’l” might fill the air, but upon looking in a dictionary, no such words seem to exist! The reason for many of the warped pronunciations [...]
One of the often overlooked features of language is that it’s constantly evolving and adapting. A fascinating aspect of this evolution is the incorporation of "untranslatable" words from various languages into English. These loanwords fill lexical gaps, offering nuanced expressions previously lacking in English. There’s an important reason for these additions. At any given time, a language can adequately [...]
Controlled Natural Languages Seaspeak was created in 1985 to standardize how sailors and others on naval vessels communicated with each other. When a ship from an English-speaking location such as the United States would like to ask for assistance from a passing ship from, for instance, Brazil, the language barrier can quickly become a problem. Seaspeak allows these ships [...]
Cliches are the lynchpin of one particular linguistic maneuver that works in subtle but impactful ways. Thought termination, also called the thought-terminating cliche, can end conversations instantly and even keep people beholden to an ideology. How do these innocent phrases carry such an effect? It all comes down to how people relate to each other. What Is Thought Termination? [...]
The psychology of marketing has been a fascinating area of study for over a century. One crucial aspect of marketing psychology (particularly when looking at luxury brands) is the use of language. Detecting the unique vocabulary choices and tone of a luxury advertising campaign or sales pitch can be meticulous if you’re unfamiliar with these techniques. However, once you’ve been [...]
In-Groups and Out-Groups When people think of the pronouns us, them, and you, they tend to think of basic conversations: did you go to the store? Do you want to come with us? While it’s true that many uses of these words crop up in everyday conversation, they hold more power than you might think. Studies repeatedly show that [...]
Understanding the Babble Hypothesis While the concept of the babble hypothesis has been around for decades, it was not until the late 2010s and early 2020s that the concept truly gained traction for further study. The babble hypothesis posits that when a group is missing a leader, the person who speaks the most is also the most likely to [...]
What does laughter sound like? If your answer is that it goes, “Hahaha,” then you’re very likely an English speaker (oh the horror). But why would that be the case? Doesn’t laughter sound the same across the world? Sure, in a certain way it does. Human beings always know when another person is laughing, regardless of their cultural or [...]
In the first part of this series, we looked at how wills originated as a social practice and legal provision. We’ll move on to something a little more lighthearted in this, the second installment in this series. Although wills are usually a somber matter, there are some that stand out for the way they’re structured and the unique items [...]
