Sometimes there is just the perfect word or phrase for a situation. The wittiest of us seem to effortlessly come up with these in real life. Authors and screenwriters are in constant pursuit of them. But when just the right thing is said at the right time, audiences simply know it, and ultimately remember and cherish those words. Such [...]
An old teaching adage says that no matter what the activity, a student can only pay attention for as many minutes as they are years old. For example, seven-year-olds can pay attention to a single classroom task or exercise for approximately seven minutes. When those seven minutes are up, boredom sets in, their attention drifts, and they start planning [...]
The audio-lingual method focuses on speaking with the elegance and fluidity of a native speaker, and aims to accomplish this through repetition and concentrated practice. It gained prominence in the '50s and '60s, and is known as the "Army method" because of its implementation by the US Army during WWII. Its strict focus on precise communication made it ideal [...]
International airports are multilingual and multicultural places by nature, but no matter where you are in the world, you're likely to hear English inside a plane. But this goes past the familiar airline phrases – "Ladies and gentlemen, this is your captain speaking" and "The seatbelt sign is on," and goes more specifically into the plane's cockpit. All pilots [...]
The company of your dreams emails you to set up an online interview. It’s going to be held in a foreign language, but that’s okay. You've spent your entire life studying, getting job experience, and preparing for this moment that will give you financial freedom, a new career trajectory, and an adventure in a new land. And now you’re [...]
"What's in a name?" Shakespeare's Juliet famously asked. The answer, it turns out, depends entirely on where you were born. As a translation company, we work daily with birth certificates, marriage certificates, and name-change documents from dozens of countries. Few things make the diversity of human culture more visible than the documents people use to prove who [...]
English is the official language of 55+ countries around the globe, but if you ask a random person to name the first one off the top of their head, there is a good chance they’d give you the wrong answer. England? No. The US? Australia? No and no. English is of course widely spoken in those countries and is [...]
People make it seem like it’s easy to learn English these days – watch some Marvel movies on Netflix, play around on the Duolingo app, and boom! You’re ready to hit New York City. Except, it never really works like that. The English acquisition process is a long and difficult one, and for learners in Spain and Latin America? [...]
No matter what your native tongue, adding another language will bring unparalleled benefits to your personal and professional life. The learning process itself improves mental capacity, and knowing multiple languages helps people cross social and cultural boundaries. The professional benefits are equally significant, including more job interviews and higher pay. With benefits like these, it is no wonder that [...]
Slogans are powerful. They accompany nearly every part of our daily lives and we ingest them unconsciously. We often think of them as being attached to products or services which are being sold. For example, most people from the U.S. need to simply hear the words “Just Do It” or “Have It Your Way”, to tell you the phrases belong [...]
