The audio-lingual method focuses on speaking with the elegance and fluidity of a native speaker, and aims to accomplish this through repetition and concentrated practice. It gained prominence in the '50s and '60s, and is known as the "Army method" because of its implementation by the US Army during WWII. Its strict focus on precise communication made it ideal [...]
International airports are multilingual and multicultural places by nature, but no matter where you are in the world, you're likely to hear English inside a plane. But this goes past the familiar airline phrases โ "Ladies and gentlemen, this is your captain speaking" and "The seatbelt sign is on," and goes more specifically into the plane's cockpit. All pilots [...]
The company of your dreams emails you to set up an online interview. Itโs going to be held in a foreign language, but thatโs okay. You've spent your entire life studying, getting job experience, and preparing for this moment that will give you financial freedom, a new career trajectory, and an adventure in a new land. And now youโre [...]
"What's in a name?" Shakespeare's Juliet famously asked. The answer, it turns out, depends entirely on where you were born. As a translation company, we work daily with birth certificates, marriage certificates, and name-change documents from dozens of countries. Few things make the diversity of human culture more visible than the documents people use to prove who [...]
English is the official language of 55+ countries around the globe, but if you ask a random person to name the first one off the top of their head, there is a good chance theyโd give you the wrong answer. England? No. The US? Australia? No and no. English is of course widely spoken in those countries and is [...]
People make it seem like itโs easy to learn English these days โ watch some Marvel movies on Netflix, play around on the Duolingo app, and boom! Youโre ready to hit New York City. Except, it never really works like that. The English acquisition process is a long and difficult one, and for learners in Spain and Latin America? [...]
No matter what your native tongue, adding another language will bring unparalleled benefits to your personal and professional life. The learning process itself improves mental capacity, and knowing multiple languages helps people cross social and cultural boundaries. The professional benefits are equally significant, including more job interviews and higher pay. With benefits like these, it is no wonder that [...]
Slogans are powerful. They accompany nearly every part of our daily lives and we ingest them unconsciously. We often think of them as being attached to products or services which are being sold. For example, most people from the U.S. need to simply hear the words โJust Do Itโ or โHave It Your Wayโ, to tell you the phrases belong [...]
If youโre in the process of updating or writing your resume/CV you may be wondering how to include your language skills. The number of bilinguals in the U.S. doubled from 1980 to 2018 and in Europe itโs common for the average person to speak 3 languages. This means, the ability to write and speak more than one language could [...]
Forensic linguistics is the use of applied linguistics in legal settings. That definition is extremely broad, but so is the field of study itself. Perhaps it is easier to look at the two words separately.ย Forensics is when science is used to resolve a legal issue. Linguistics is the scientific study of written and spoken language. Forensic linguistics then, [...]
