International marketing has existed for over a thousand years, but itโs only been for the last 100 or so that humans have studied it as a distinct field. Understanding the nuances of how different cultures respond to a businessโs appeal to consumers is beneficial for all individuals who are looking for the most effective strategies in marketing, as well [...]
The Basics of Fingerspelling Fingerspelling describes using individual alphabetical letters to spell out a word rather than utilizing a single sign thatโs equivalent to a word. If a person named Adam were to introduce himself using fingerspelling, he would create the signs for A-D-A-M in sequence because there is no single sign that means โAdamโ (or at least not [...]
Travel can already be an exhilarating experience, but tourists are often limited by their lack of understanding of language, culture, customs, and more. When you learn a second (or third or fourth!) language, youโll be taking a big step toward making travel more immersive, enjoyable, and rewarding. In fact, some experiences are only possible if you speak another language! A [...]
At its very core, marketing is nearly synonymous with persuasion. When individuals, businesses, or organizations market a product, service, or idea, their primary goal is to address peopleโs hesitations and influence their thinkingโideally leading to a sale or some other form of support. Businesses that want to increase the effectiveness of their marketing strategies will need to understand the fundamentals [...]
When we think of elephant communication, what likely comes to mind is the trumpet: a loud, unmistakable sound that can carry across a savanna. But elephants have more than just a mighty yell; they display one of the most complex and fascinating communication systems in the animal kingdom, relying on a rich combination of sound, scent, and gesture. From deep [...]
Sign Language: Simplified Gestures? Most people who have never had contact with sign languages assume that the varied hand movements are just simplified gestures. Point at someone? That means โyou.โ Push the first two fingers together in a slicing motion repeatedly? โScissors.โ Without exposure to sign languages, a person may believe that simply making gestures is sufficient to communicate. [...]
Language education offers a variety of social benefits, from making new friends to fostering cross-cultural connections. Because the risk of isolation in retirement is so substantial and poses both emotional and tangible physical consequences, itโs never too late to start your next linguistic journey. Whether youโre hoping to ignite new friendships or simply counteract some of the effects of [...]
Sales and marketing predates recorded history by hundreds (if not thousands) of years. But perhaps even more fascinating is the close relationship between marketing and language, which has seemed to develop side by side since the beginning of time. Since the earliest forms of production and barter systems, the methods humans have employed to pitch, promote, and persuade reflect [...]
When we think of intelligent life in the animal kingdom, dolphins often swim straight to the top of the list. With their playful behavior, social complexity, and knack for cooperation, dolphins seem to blur the line between instinct and intelligence. But itโs not just their brains that make them special. Itโs also their voices. Dolphins are incredibly vocal creatures. While [...]
The language you choose matters less than simply choosing it and sticking to it, so donโt be afraid to try anything from French to Fulani! Letโs explore the benefits of learning a language late in life, from staving off dementia to improving memory and neuroplasticity. The Benefits of Multilingualism Languages are diverse, and many people choose to learn more [...]
