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Multilingual Websites: An Infallible Marketing Strategy for Attracting International Customers2021-09-09T19:10:33-04:00
  • Multilingual Websites: An Infallible Marketing Strategy for Attracting International Customers

Multilingual Websites:
An Infallible Marketing Strategy for Attracting International Customers

Every business owner wants to build a business that will attract loads of customers and generate consistent income. However, for a business to thrive, you’ll have to implement specific strategies to increase your brand’s reach and attract qualified leads on autopilot.One effective way to reach new customers and grow your business is by creating a multilingual website. Multilingual websites help businesses break into new markets. So, among other benefits, a multilingual website can be an effective tool for expanding your reach and attracting prospective customers from several countries.Do you want to gain international customers? This guide reveals everything you need to know about multilingual websites, including their benefits and tips for picking the best website translation service.

Why translate your website and online store into multiple languages?

Why translate your website and e-commerce store into multiple languages
Want to know how translating your website (and online store) into multiple languages can benefit your business? Here are seven of the key advantages of having a multilingual website:

Land global opportunities

Land global opportunities

Only approximately 25% of those surfing the internet regularly are native English speakers. This means that a more significant percentage of internet users (75%) are not native English speakers. So, whether you own a SaaS brand, offer consulting services, or run an e-commerce store, you can tap into global opportunities simply by translating your website into different languages.

U.S. Language Services offers accurate website translation in Spanish, French, Chinese, and 30+ other languages. Want to take your business across borders? Order a standard website translation here.

Gain a competitive advantage

Gain a competitive advantage
There are chances that your competitors aren’t harnessing multilingual websites for business growth. This puts you at an advantage. Instead of just competing with dozens of other businesses for English-speaking customers, you can extend your focus to the international market.

Your multilingual website can help you land potential, non-English-speaking customers. This would give you an edge over your competitors.

Boost your website engagement

Boost your website engagement
People will spend much more time consuming your content if it’s in their native language. So, having a multilingual website can help boost your website’s engagement—leading to an increase in social shares, blog comments, and conversions.

Your website’s bounce rate will also reduce when you have your content translated into various languages. Instead of people bouncing off when they can’t comprehend the content on your website (due to language barriers), they’d have an option to switch to their preferred language.

Benefit from multilingual organic traffic

Benefit from multilingual organic traffic
Search Engine Optimization (SEO) involves utilizing certain best practices to rank your website in the top spot on the Search Engine Results Page (SERP). Translating your content into multiple languages will make your website display on Google for several keywords in various languages.

Multilingual SEO can drive qualified leads from Google to your website or online store. Also, having a multilingual website can help make your website visible in several other non-English search engines — putting your business before even more potential customers.

Achieve tangible content marketing results

Achieve tangible content marketing results
Content marketing is an effective strategy businesses can utilize to gain leads. It’s cost-effective (costs 62% less) and yields 3x more ROI than outbound marketing.

While content marketing is a smart way to capture targeted leads, you might not see positive results when your products/services appeal mostly to, say, an ESL audience—but your web pages are only in English.

Having a multilingual website will make your content marketing efforts fruitful. More potential customers will engage with your brand without language restrictions.

Increase brand awareness and credibility

Increase brand awareness and credibility
Many internet users read at least four online reviews before making a purchase. This means that people are always conscious of purchasing goods/services from reliable brands only.

Your odds of landing mentions (reviews and recommendations) on non-English websites (and other media outlets) will increase when your brand has an international audience. So, having a multilingual website is one effective way to boost your brand’s credibility and visibility.

Skyrocket your website traffic

Skyrocket your website traffic
A multilingual blog can be an effective tool for attracting massive traffic to your website since you’ll be able to provide valuable information to many people in multiple regions.

Neil Patel, a well-known marketing blogger, massively grew his blog traffic by translating his blog posts into 10+ languages. Today, his multilingual website consistently attracts lots of organic traffic (comprising potential leads) from search engines.

Don’t rely on automatic translation tools

Don't rely on automatic translation tools
You’ve probably thrown some text into Google Translate when you needed to perform a quick translation. However, while this translation method does the job in certain situations, it’s not at all the best approach when translating web content.
Below are a few reasons why you shouldn’t use online translation tools to translate your website (or e-commerce store):

Your content’s privacy isn’t guaranteed

Online translation tools don’t promote data confidentiality. So, it’s best to avoid these tools if you’d like to keep certain content private.

Certain words and expressions could be translated out of context

While human translators ensure that words remain in context even after translation, most AI-powered translation tools pay no attention to this. Online translation tools are unreliable, especially when content to be translated features lots of industry jargon and technical terms.

Grammatical errors could go undetected (and uncorrected)

Most translation tools don’t detect typographical errors, punctuation issues, and grammar errors that may exist in a document. However, human translators can spot (and correct) these errors in the translated piece.

Choose the perfect website translation service to grow your business

Choose the perfect website translation service to grow your business
It’s one thing to realize the importance of multilingual websites and another thing to find the best translation company to work with. Ready to make your website multilingual? Here are the top three things to look out for when choosing a website translation agency:

  1. They must have a team of professional translators (and not depend on AI-powered translation tools).
  2. The confidentiality of your document must be assured.
  3. They must have a track record of delivering quality service.
Order a your translation

Translate your website today and boost your business’ reach

Translate your website today and boost your business’ reach

Do you want to expand your audience base, attract foreign customers, and increase the sales of your products/services? A multilingual website or e-commerce store will get you these results! And if you need help with an error-free translation, the U.S. Language Services’ team is available to assist you.

U.S. Language Services helps businesses translate their blogs, case studies, e-commerce store, and other web content into 30+ languages. Want to unlock international opportunities for your business? Check out our budget-friendly standard translation service.

35 Languages Supported

We translate to and from English

Order a your translation

FAQs

You can order most translations 24 hours a day, 7 days a week through our online store. For large projects (more than 20,000 words or 50 pages), please request a quote.

General Questions

Can you expedite my translation?2020-10-13T08:31:38-04:00

Yes, we apply a surcharge of 50% to expedited translations and it is a service we offer for most common language combinations.

With expedited service we can reduce the delivery time by approximately 50%. If your document is only 1 page, we can often provide same day service.

How do you keep my information secure?2020-04-10T10:40:07-04:00

All your information is transmitted using SSL/TLS encryption.

We never receive, store or keep your credit card information. Your credit card information is processed externally by Stripe. The same company that manages payments for companies such as Uber, Lyft, Target, Blue Apron, SquareSpace, Slack and Spotify (to name a few).

U.S. Language Services has a strict confidentiality policy. We understand that in certain cases, given the sensitivity of the information to be translated, some clients require we sign a specific confidentiality agreement (NDA). We would be happy to sign your NDA.

Who will translate my document?2020-04-10T10:41:04-04:00

Our translators have years of experience in the translation industry and specialize in different areas of service. Many of them have graduate degrees and certificates in fields such as law and engineering.

How can I pay?2020-04-10T10:40:56-04:00

We accept all major credit cards, Apple Pay, PayPal and Google Pay.

Is my payment safe?2020-04-10T10:40:47-04:00

Yes. We use Stripe and PayPal as payment platforms. We never receive, store or keep your credit card information.

Certified Translation

What is a certified translation?2020-04-10T10:52:38-04:00

A certified translation is a word-for-word translation required for official use by U.S. Citizenship and Immigration Services (USCIS), universities, colleges, state or federal institutions and courts.

All our certified translations are issued in accordance with the regulations established by the USCIS, the institution that most frequently requires this type of document. A certified translation includes a certificate issued on our corporate letterhead signed by the translator and a U.S. Language Services representative in PDF format.

How much does it cost?2021-04-13T11:31:37-04:00

The price for a certified translation is $29.00 per page. No hidden fees.
Each page may contain up to 250 words or fewer including numbers. Pages may be letter size (8.5″ x 11″), A4 or smaller and one sided.
For languages that use logograms, such as Chinese, Korean and Japanese, each character is considered a word.

How are the pages counted?2020-04-27T07:43:23-04:00

When you order a certified translation, the most significant variable is how the pages of the document are calculated. The number of physical pages in your original document is not what is being counted, instead it is the total word count.

Each page may contain up to 250 words. Pages may be letter size (8.5″ x 11″), A4 or smaller and one sided.

For example: A project with 2 physical pages that each contain 500 words (1,000 words total), is calculated as 4 pages (1,000 words ÷ 250 = 4 pages).

What happens if I don’t count the number of pages correctly?2020-04-10T10:48:37-04:00

Don’t worry. Our team reviews each order individually. If the number of pages is greater, we’ll contact you with instructions on how to proceed. If you ordered pages in excess, we’ll issue you a refund using the same payment method.

How long will it take to translate my document?2021-06-07T18:46:33-04:00

For most common languages, including Spanish, French, Portuguese, Russian and Chinese, you can expect to receive a 1-3 page translation in 1 business day. Larger projects (4 – 10 pages) can take up to 3 business days.

For orders in other language pairs, our team will review your documents and provide you with the delivery date once you place your order.

Note: Orders placed after 2 p.m. EST (Eastern Standard Time) will be processed by our team on the following business day. Delivery dates exclude weekends & holidays. 

Do you offer notarized translations?2021-11-10T14:29:32-05:00

No, we do not offer notarized translation services.

Standard Translation

How much does it cost?2020-11-12T06:22:39-05:00

The price for a standard translation is $0.12 per word. No hidden fees.
For languages that use logograms, such as Chinese, Korean and Japanese, each character is considered a word.

Is there a minimun?2020-11-11T11:10:45-05:00

Yes. The minimum per project is $24 or 200 words.

What is a standard translation?2020-11-11T11:14:07-05:00

A standard translation is a high-quality, professional translation of documents or text-based files delivered in an editable Word file. If you require a different format (pages, rtf, txt) just let us know when placing your order using the comments field. This service is perfect for:

  • Press releases, employee manuals
  • Websites, blog posts, emails, text messages
  • Financial statements, legal contracts
  • Online stores, e-commerce, product descriptions, etc.
How do you ensure quality?2020-04-10T11:12:59-04:00

Our translators have years of experience in the translation industry and specialize in different areas of service. Many of them have graduate degrees and certificates in fields such as marketing, law and engineering. We’re very selective and accept less than 10% of the translators that apply.

A typical translator working for U.S. Language Services has over 5 years of experience and is fluent or bilingual in English and the source or target language.

What languages do you translate?2020-04-10T11:13:16-04:00

U.S. Language Services provides translation services in 35 languages. We translate both from English and into English:

  • Arabic
  • Bulgarian
  • Chinese (Cantonese)
  • Chinese Simplified
  • Chinese Traditional
  • Czech
  • Danish
  • Dutch
  • Farsi/Persian
  • French
  • Georgian
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Romanian
  • Russian
  • Slovak
  • Spanish (Latin America)
  • Spanish (Spain)
  • Swedish
  • Tagalog
  • Thai
  • Turkish
  • Ukrainian
  • Vietnamese
How long will it take?2021-06-07T18:46:35-04:00

For most common languages, including Arabic, Chinese, French, Portuguese, Russian and Spanish you can expect to receive:

  • A 500 word translation in 1 business day
  • A 1,000 word translation in 2 business days
  • A 2,000 word translation in 3 business days
  • A 5,000 word translation in 5 business days

For orders in other language pairs, our team will review your documents and provide you with the delivery date once you place your order.

Note: Orders placed after 2 p.m. EST (Eastern Standard Time) will be processed by our team on the following business day. Delivery dates exclude weekends & holidays.

U.S. Language Services LLC
ATA - American Translators Association

American Translators Association
Corporate Member: 272027

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